Waldo - Brand Identity ‘Part Of Your Everyday’

Action: Waldo wants to enter and disrupt the contact lens market, by providing high quality affordable contact lenses.
No middleman, direct from supplier to customer.

Reaction: Create a brand identity that’s fun and engaging while true to its three simple principles,
1. Trial, 2. Online Signup, 3. Delivery.

My role: Design Director/illustrator/Brand and Packaging Designer.