Samsung - Global Store Managers Handbook

Action: Create a Global Store Managers Handbook for the NEW Samsung Experience Stores.

Reaction: The Global Store Managers Handbook has been designed to synergize with the ‘Samsung Brand Guidelines’. Images, colours, fonts, icons, logos and grids have all been considered. The handbook reads as a double page spread and flows in order to be impactful in both the digital and print format. It is clean, easy to read, bold and inviting.

My role: Design Director/illustrator.