Creative Spark

Founder and Creative, Gurudave Singh has been involved in the world of communications for over 30 years working across a wide variety of creative disciplines, from Global Design Director, Creative Director, Senior Designer, Art Director, Experiential Designer.

Starting at the sharp end of sales promotion and direct marketing, eventually building integrated creative solutions within agency networks. His work spans concept development, brand guidelines, key visuals, campaigns, comms, social, experiential, story boards and motion graphics for film and animation.

With a strong foundation in print production, retouching, and artwork, Gurudave combines traditional craft with deep expertise in AI and digital platforms, including MidJourney and ElevenLabs. He transforms raw ideas into cinematic AI driven experiences, orchestrating voice, visuals, and narrative into immersive digital worlds. With ElevenLabs, content creation goes beyond generation; it becomes the orchestration of emotion through sound and narrative precision.

He creatively directs voiceover recording sessions, shaping tone, pacing, and performance into culturally precise storytelling moments. From studio production to script adaptation, he translates brand intent into seamless, multi-language briefs that travel fluently across global markets.

Gurudave has led creative teams, managed global supplier relationships, and consistently delivered work that connects, performs, and resonates.

HOSPITALITY
IHG InterContinental Hotels Group

FOOD
Danone
Unilever
Nescafé
Nestlé - Magnum / Kit Kat

BEVERAGES
Coca-Cola
Sprite
Schweppes
Pepsi
Britvic
Bacardi
Jack Daniels
Jameson
Fuller’s
Heineken

TOBACCO
BAT
JTI

CLIENTS

LUXURY
Chanel

SPORTS
Nike
McLaren
Ferrari
UEFA Champions League
Ford

CULTURE
Disney
20th Century FOX

TECHNOLOGY & COMMUNICATIONS
Meta
Samsung
Vodafone
Qualcomm - Snapdragon

HEALTH
Pfizer
Novo Nordisk

FINANCIAL SERVICES
HSBC
UBS