Camel - Transform your now

Action: Camel has been inspiring ‘Adventures’ since 1913. Create a set of illustrations that show a creative fusion with Camel’s international heritage and Indonesian flavour.

Reaction: Travel is a means to discovery. It is an expression of freedom and a journey to find original experiences and an integral part of our audiences’ lifestyle whether in the East or West. Travel is, therefore, a symbolic reference to Camel’s attitude and iconic representation of the brand’s imagination and desire to provide a unique experience.

My role: Art Director/illustrator.