IHG Global - The IHG Story

Action: To coincide with the launch of IHG® Rewards Club the largest loyalty programme in the hospitality industry with 74,000,000 members worldwide, we want to instil pride in all IHG® employees by educating them of the rich heritage we have as a family of brands.

Reaction: We designed a self-contained exhibition space to fit perfectly in the foyer of IHG® corporate head quarters in Buckinghamshire. From bringing a Mac Classic back to life, to printing the Sleep Advantage story onto a Crowne Plaza pillow, we brought each IHG® hotel brand to life in a way that no brand book can.

My role: Design Director/illustrator/Retoucher/Experiential Designer.