BP Goodwood - The Pulse Experience

Action: Drive awareness of and preference for BP Ultimate fuel, within this community of car lovers.

Reaction: Futuristic surgery environment a 24m Dome within FoS-TECH “The Pulse experience by BP Ultimate”.
The Dome itself was split into two sections:

1. The Car Surgery: The Car Surgery, visitors could meet BP experts dressed as surgeons, watch a highly innovative split engine fuel demonstration and learn about the benefits of BP fuel over ordinary fuel. Set within a futuristic surgery environment, visitors were encouraged to ask questions and spend quality time with BP staff. Surgery lights and images of x-rays enhanced the surgery theme. Visitors were directed to interactive pods where they can learn more about BP Ultimate fuel.

2. The Human Miniaturisation Zone (HMZ): The Human Miniaturisation Zone (HMZ) created drama and fun for families whilst educating and rewarding participants. It literally put visitors at into the heart of an engine.

My role: Design Director/illustrator/Retoucher/Experiential Designer.