Nakhla - Inspiring Discovery
Action: Nakhla brand is undergoing a rejuvenation, refreshing the brand to reflect a more modern global position with a identifiable USP.
Reaction: Brand Essence (USP). Nakhla is the catalyst for ‘Inspiring Connections’ to the mood, culture, environment and social activity.
INSPIRING (cause) = Nakhla is the catalyst for a personal and authentic connection.
DISCOVERY (effect) = Friends, environment, mood, shisha ritual, M.Eastern culture, the moment, the experience.
My role: Creative Director/Scamp Artist/illustrator/Retoucher/Experiential Designer.
At its heart, Nakhla is more than just shisha, it's the spark that inspires connection. It’s the unseen thread weaving together people, places, and moments.
Nakhla ignites something real, a personal, authentic connection that transcends the ordinary. It’s the quiet nudge that turns strangers into friends, and moments into memories. It doesn’t just set the scene, it becomes part of the story.
What unfolds is a layered tapestry of shared discovery:
Laughter among friends
The rhythm of Middle Eastern culture
The calm of the environment
The shift in mood as the ritual begins
The scent, the flavor, the experience of shisha itself
Together, they create something intangible yet unforgettable, a lived experience, not just a product.
