Bayer + Jivi - ‘More Life’ Campaign

Action: Bayer is a major presence in haemophilia. In the next phase of Bayer commitment – we need to establish a powerful voice which is customer centric and can tell the story of FVIII (F8) in an unbranded voice.

Reaction: ‘More Life’ is the Campaign and tells the story of how patients can achieve more (as they desire) in a brand neutral environment – that sits strategically with the Bayer portfolio of FVIII solutions.

My role: Art Director/Retoucher.