Bacardi - LIVE MORE SUMMER Campaign

Action: Consumers are defaulting to drinking / buying wine and beer for every summer drinking occasion, easy to serve and refreshing.

Reaction: Summer is our chance to present the most optimistic, attractive version of ourselves to the world. It inspires us to make the most of our social opportunities. Our premium brands and distinctive serves make summer drinking occasions that little bit more special, while our favourite season is there for the taking, we create memories.

My role: Design Director/illustrator/Retoucher.