Schweppes - Building Character Since 1783 Campaign

Action: Schweppes is launching its Premium Selection line, focusing on elevating the tonic experience with premium flavours such as Aromatic and Citrus. The campaign should reinforce Schweppes’ heritage and premium credentials.

Reaction: The Campaign is designed to visually embody the Schweppes Premium Mixer Selection’s core proposition: elevated taste, timeless sophistication, and discerning choice. The image communicates not only the product’s premium quality but also the character and confidence of its drinkers, elevating drinking moments.

Background is Sleek, minimal, a dark backdrop to emphasise product shine and sophistication. Typography is Bold, elegant serif fonts, headline in uppercase. Mood is Sophisticated, premium, aspirational. Clean and polished aesthetic with strong lighting contrast.

Sophisticated, Bold, Refined, Confident, Heritage rich.

My role: Creative Director/Designer/Retoucher.