Fuller’s - We Take Taste Personally Campaign

Action: Fullers wants to be famous for it’s food as it is for its beer. They have an unfair reputation for producing ‘pub’ food when actually their chefs create restaurant standard food.

Reaction: We identified our own chefs as credible storytellers. To celebrate personalities behind the food showing passion, energy and creativity, we created authentic reportage style images of the chef with an accompanying personal quote and their own signature that illustrates their passion for real food and highlights one of the key elements of Fuller’s food offering.

My role: Creative Director/Designer/Retoucher.