Make it stand out.
The following campaigns have been visualised using ChatGPT, Midjourney, illustrator, Photoshop and Premier Pro.
CHANEL - Only me
My role: Creative Director/Designer/Retoucher/illustrator/Animation/Prompt engineer
1. Prompt (ChatGPT):
Begin by crafting a visually rich prompt in ChatGPT. Echo your desired colour palette, character expressions, dynamic movements, and emotional tone. Think of this as the visual DNA of your story, a compass to guide your creative direction.
2. Moodboard Magic (Midjourney):
Curate a series of images that echo your Prompt above. This will reinforce the look you are aiming for.
3. Design Your Hero (Midjourney):
Now, return to Midjourney with your detailed prompt from ChatGPT. Fuse it with your moodboard to generate your protagonist. Focus on retaining emotional clarity, posture, and personality, this is where your character truly takes form.
4. Bring It to Life (Animation Phase):
Once your protagonist image feels right, transition from still to motion. Use animation tools to give your character breath, blink, and subtle gestures. Bring in ambient details to elevate the atmosphere, light flares, drifting particles, or fabric fluttering.
5. Assemble the Story (Adobe Premiere Pro):
Import everything into Premiere Pro to craft your final reel. Sequence your shots with intention, add music and sound design to build emotion, and finish with cinematic polish. Your still character is now a living, breathing protagonist in their world.
Social
Chanel “Only me” social campaign was created in ChatGPT: Key Visual, Midjourney: Animation and Premier Pro: Final output video