Nike - Urban Hustle of Everyday

In the heart of the city, every step is a statement. Whether it’s dodging traffic on a morning run, weaving through crowds, or grinding through late-night workouts, today’s athletes live in constant motion. This is not sport as spectacle, it’s hustle as survival. It’s where performance meets street, and where Nike thrives.

Visual Intent
Nike’s “Urban Hustle of Everyday” campaign uses high-impact visuals to spotlight the daily grind of real athletes in real cities. Inspired by street energy the photography captures streaked, kinetic silhouette mid-motion, blurred by speed, ignited by urgency. The glowing Nike swoosh sits like a pulse, representing the relentless rhythm of urban athletes. Red and black dominate the palette, evoking intensity, grit, and raw momentum.

Each piece echoes the urgency of now, no filters, no hype, just hustle.

My role: Creative Director/Designer/Retoucher/illustrator/Animation/Prompt engineer