Make it stand out.
The following campaigns have been visualised using ChatGPT, Midjourney, illustrator, Photoshop and Premier Pro.
Prompting, here’s the real secret.
First, structure your prompt, don’t just write it, build it, craft it with GPT. Why? Because it listens.
Be Specific: Clearly describe the subject, action, environment, and style. Sensory Detail: Include colors, textures, lighting, and motion cues. Provide Camera/Composition Guidance: Specify angle, lens type, film type, framing, and focus depth. Set the Mood: Mention the atmosphere, emotion, or vibe you want. Include Styling Cues: Modern, vintage, cyberpunk, minimalist. Indicate Resolution or Aspect Ratio: Helps ensure the image fits your intended use. Clarify Elements You Want to Exclude: Prevents unwanted objects, people, or styles. Mention Motion if Needed: For cinematic or action shots. Target the Platform or Use Case: Helps tailor visual composition (e.g., TikTok, Instagram Story, website hero image).
Heineken - Open Your World
Heineken’s “Open Your World” campaign is a global brand platform that encourages consumers to embrace openness, curiosity, and connection across cultures and experiences. The campaign focuses on breaking social barriers, challenging preconceptions, and fostering meaningful interactions over a shared Heineken.
Through cinematic storytelling, bold social experiments, and humorous commercials, Open Your World promotes the idea that stepping outside of one’s comfort zone can lead to richer, more inclusive life experiences. The campaign aligns Heineken with a spirit of global citizenship, social connection, and adventure, making the brand not just about beer, but about expanding perspectives and enjoying life’s diversity.
My role: Creative Director/Designer/Retoucher/illustrator/Animation/Prompt engineer
Social
Heineken’s “Open Your World” social campaign was created in ChatGPT: Key Visual, Midjourney: Animation and Premier Pro: Final output video