RayBan x Meta - VO Creative Direction DOOH, Cinema, Social paid, YouTube Campaign

My role: Creative Director lead on voice and narrative execution. Including writing creative briefs for client and VO casting agency; selected top 3 VO actors from an extensive list. Creative Direct voice over recording sessions and shaped performances to preserve authenticity, rhythm, and realism. Collaborated with local VO directors to adapt scripts for natural speech patterns across markets, ensuring each voice felt culturally and emotionally true to the athlete and environment.

French Canadian, Germany, Spain, France, Italy, Belgium, Netherlands and Brazil.