Ray Ban x Meta - Holidays
VO Creative Direction, Cinema, Social paid,
YouTube, DOOH and OOH Campaign

Action: Two distinct cultural energies collide to create impact. One commands. One disrupts. Together, they drive attention.

Reaction: Teyana Taylor. Grounded. Purposeful. Powerful. Her voice lands with weight and intention, raspy, soulful, deliberate. She sets the tone. She owns the moment. She defines the standard.
Represents: Strength • Control • Authenticity

Doja Cat. Playful. Unpredictable. Disruptive. Her voice flips expectations elastic, fast, and internet native.
She bends the moment. She challenges the tone. She keeps culture on edge.
Represents: Surprise • Satire • Cultural Agility

Why It Works: Action builds authority. Reaction builds engagement. The contrast creates tension.
The tension creates memorability. Power meets play. Precision meets chaos.

My role: Creative Director lead on voice and narrative execution. Including writing creative briefs for client and VO casting agency; selected top 3 VO actors from an extensive list. Creative Direct voice over recording sessions and shaped performances to preserve authenticity, rhythm, and realism.

I also collaborated with local VO directors to adapt scripts for natural speech patterns across markets, ensuring each voice felt culturally and emotionally true to Teyana Taylor and Doja Cat and environment.